Recreational Boating Maintains Momentum Heading into 2023

The start of a new year brings the beginning of boat show season for the $170 billion U.S. recreational boating industry and the National Marine Manufacturers Association (NMMA), which represents 85 percent of the country’s recreational boat, marine engine and accessory manufacturers. The recreational boating industry is preparing to welcome an estimated two million Americans to dozens of boat shows between January and March to shop the latest boats as they continue prioritizing outdoor recreation. Boat retailers and manufacturers have historically generated between 30-to-50 percent of their annual sales at boat shows.

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Boat Show Tech: NMMA Launches New Discover Boating Industry Assets for 2023

To help the industry maximize its investment at boat shows, the Discover Boating Boat & Sport Show Promotional Toolkit is available, featuring essential marketing assets to help manufacturers and exhibitors promote their presence at any of the 11 Discover Boating boat and sport shows. The toolkit includes new Discover Boating show logos by market, e-mail banner ads, social cards & more

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Discover Boating’s Industry Resource Center Offers Marketing Tools to Help Grow Marine Businesses

Discover Boating, powered by NMMA and MRAA, offers an online resource center with a variety of valuable marketing materials dedicated to helping industry stakeholders engage nexgen boaters, nurture newcomers and elevate the customer service experience. B2B.DiscoverBoating.com is home to a variety of educational resources, consumer-facing tools, website content and campaign assets that can easily be shared on your own channels.

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Watercraft Accessories Market to Grow at 6.0% CAGR through 2032 Backed by Expansion of Coastal Tourism - Future Market Insights, Inc.

The global watercraft accessories market is projected to grow from US$ 6,901.1 Mn in 2021 to US$ 12,382.9 Mn by 2032, with sales growth at a healthy CAGR of 6% throughout the forecast period. Rising demand for watercraft accessories from diverse end use sectors including military & defense, amusement parks, coastal tourism & shipping company, and cargo logistics is a key factor driving growth in the global market.

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Marine Lenders Hold Annual Conference

The National Marine Lenders Association held its 42nd annual lenders conference this week in Park City, Utah, with more than 180 attendees from 76 businesses.

Chad Lyon, managing director of Marine & RV at Wells Fargo Distribution Finance, reported that supply chain issues are showing modest improvement, the NMLA said in a statement on Monday. Wells Fargo research shows the industry gained 32,000 first-time new boat buyers, and 80 percent of new boat buyers are still in boating after five years. Sixty percent of new boat buyers are still in boating after 10 years.

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IBEX 2022 announces new networking events

IBEX 2022, set for Sept. 27-29 in Tampa, Fla., features networking opportunities and special events, including new opportunities to connect marine industry professionals.

New for 2022, on Wednesday, September 28, the Emerging Marine Leaders (EMLs) will present the Strengthening Leadership through Brand Development and Networking session, hosted by Boating Industry. Attendees can connect, learn, and share by joining EMLs and industry veterans during this two-part event. Programming will begin with a presentation from Marissa Russo, Assistant Director of Career Readiness, University of Tampa. Through an activity-based approach, attendees will engage in topics around the importance of building a personal brand, networking with leadership and mentorship. Following, these newly developed skills will be used during a private social networking event.

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Sea Tow Foundation Adds Nine to Boating Safety Advisory Council

Sea Tow Foundation said it elected nine new members to its boating safety advisory council.

The new members, according to a statement yesterday, include Jeremy Backman, vice president of recreational marine sales, Chubb Insurance; Brooks Bunde, regional sales manager, Marine, Garmin;· Rufino Cruz Jr., business development manager, Regal & Nautique of Orlando; Michael Gisch, general manager, MarineMax; Nick Gosselin, director of marketing, Freedom Boat Club; Kim Koditek, head of content marketing, Boatsetter; Jennifer McQuilken, global marketing communications leader, Cummins Inc.; Jeff Moag, content director, Water Sports Foundation, and Randy Vance, editor-at-large, Bonnier Corp.

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Discover Boating sees increase in younger web traffic

In the last two years of extraordinary consumer demand for boating and outdoor recreation, Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), saw its site traffic surge, reaching more than 5 million unique visitors for the first time in the brand’s history. And, while the industry is seeing a normalizing of new boat sales through Q1 2022 and those sales remaining above pre-pandemic levels, DiscoverBoating.com is seeing similar trends.

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